Morocco turns to Ketchum

Ketchum Pleon has been picked to handle a pan-European brief to promote tourism in Morocco.

The brief - thought to be worth a seven-figure dollar sum - follows a competitive review, and will see Ketchum promote Morocco in the UK, France, Germany, Spain, Italy, Belgium and the Netherlands.

The Morocco National Tourism Office will keep the agency on board for three years.

The Ministry of Tourism announced last week that 2010 visitor numbers increased strongly.

However, tourism dipped in March this year amid political unrest in neighbouring North African countries, including Tunisia, Egypt and Libya.

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