Full-service agency MindWorks Marketing will handle PR around the new Phantom Experimental Electric, believed to be the largest electric car yet. Currently, it is just a prototype, as the firm is keen to get feedback from its customers.
The Hampshire-based agency will also promote the new Ghost Extended Wheelbase model.
MindWorks landed the retained corporate comms account after a competitive pitch. The work was previously handled in-house.
RRMC comms manager Andrew Ball said: 'This is a very busy year. Our increased activities made pitching out our PR and back office work the most sensible and timely decision.'
MindWorks MD John Harris-Burland said the agency would look to target 'owners, thought-leaders and other contributors to drive the debate forward over the coming year'.