Rolls-Royce Motor Cars calls in external PR support

Rolls-Royce Motor Cars (RRMC) has called in external PR support as it gears up to launch a number of new luxury cars, including the new Phantom Experimental Electric.

Rolls-Royce: new Phantom electric car
Rolls-Royce: new Phantom electric car

Full-service agency MindWorks Marketing will handle PR around the new Phantom Experimental Electric, believed to be the largest electric car yet. Currently, it is just a prototype, as the firm is keen to get feedback from its customers.

The Hampshire-based agency will also promote the new Ghost Extended Wheelbase model.

MindWorks landed the retained corporate comms account after a competitive pitch. The work was previously handled in-house.

RRMC comms manager Andrew Ball said: 'This is a very busy year. Our increased activities made pitching out our PR and back office work the most sensible and timely decision.'

MindWorks MD John Harris-Burland said the agency would look to target 'owners, thought-leaders and other contributors to drive the debate forward over the coming year'.

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