Look Magazine has appointed EdenCancan to make its annual catwalk fashion show this autumn stand out from the barrage of fashion offerings that will be on display during London Fashion Week.
The catwalk event will act as a showcase for high street brands.
Targeting broadcast and national media, the agency will use celebrity, stunts and red carpet management to create national interest for the show, which will take place in September.
EdenCancan is looking at creating a world record stunt that will act as a news hook for the event. There will be elements of broadcast and social media involved.
The four-month project is to begin immediately and will be headed up by account director Julia Demetriou and account manager Kirsty Burgess. Both will report into Susie Asbury, acting head of PR at IPC Media.