FEATURE: Hitting the mark - The deadline is looming for PRCA consultancies to prove they meet its tough new standards, reports Suzan Leavy

From 31 December this year, the Public Relations Consultants Association is getting tough on standards. By that date all current and prospective members will have to attain the association's new Consultancy Management Standard - an assessment process which examines all areas of an agency's activities.

by SUZAN LEAVY

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