NEWS ANALYSIS: Is outsourcing a sign of company weakness? - Evidence suggests that PR agencies are increasingly buying in outside expertise on short-term contracts, yet few will admit to such practices
Are freelance PR practitioners merely a useful stopgap to make up staff numbers in times of need? Or do they provide agencies with specialist skills and knowledge which would otherwise be missing?
Sign in to continue
Need to activate your subscription?
Domain/Group Subscriptions
Click here >>
Individual Subscriptions
Click here >>
Need to activate your Subscription
Company Wide Subscriptions
Click here >>
UK Individual Subscribers
Click here >>