Flack: Sincerest form of flattery

They say imitation is the sincerest form of flattery, but try telling Eulogy MD Adrian Brady.

After a mischievous impostor popped up on Twitter, 'Don Brady' got his consiglieri on the case. Journalists and other contacts were sent a direct message, ominously informing them that 'we're dealing with it'. No further details were provided. Hours later, all traces of the impostor had disappeared from Twitter. Brutal ...

Home appliance brand New World will be hoping that its own Twitter feed doesn't cause quite so much grief when it is handed over to the public as part of a cunning new PR ruse. The lucky tweeter will be chosen by the public through a social media vote. A press release put out by PR agency Umpf says 'it is thought that this is the first time a company in the UK has handed over its social media channels to a member of the public'. Will it also be the last time? ... Last week, Portland turned ten with a party at the Serpentine Gallery.

This week it was rival lobbying firm Bell Pottinger Public Affairs' turn with a bash at boutique restaurant and nightclub No 5 Cavendish Square. Flack asked BPPA boss Peter Bingle what had changed in lobbying in the past ten years. 'There are fewer big personalities who can deal with senior politicians,' he shot back.

Ah, how we all miss those heady days with Ian Greer and the gang, eh Peter?

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