Reel Art makes a real impression

Reel Art Press prodcues books that focus on entertainment, art and photography. It wanted a campaign in the UK and US to support its publications

Reel Art: collectors' items
Reel Art: collectors' items

Campaign: Reel Art Press
Client: Reel Art Press
PR team: Lisa Baker
Timescale: October 2010-January 2011
Budget: £20,000

OBJECTIVES

- To launch Reel Art Press to the media and potential buyers in the UK and US

- To promote individual 2010 editions - The Rat Pack and Bill Gold: Posterworks.

STRATEGY AND PLAN

The editions were positioned as collectors' items and the media campaign focused on the nostalgia attached to each edition, their high-profile contributors and compelling visuals. A previously unseen news hook was provided to the mainstream media alongside text from the books' contributors - author Shawn Levy, actor/director Clint Eastwood and poster designer Bill Gold. A launch event held in London was attended by 200 collectors and journalists.

MEASUREMENT AND EVALUATION

The campaign generated 66 pieces of coverage, including multiple colour spreads in supplements in The Guardian, The Sunday Telegraph and The Independent.

RESULTS

Distribution deals have been signed with major retailers in London, the US and the Netherlands including Paul Smith (Los Angeles and Las Vegas), Daunt Books and Heywood Hill London.

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