Voluntary Sector: Bono backs 'heavyweight' hire

U2 star 'very excited' as One charity nabs Save the Children campaign chief.

U2 frontman Bono has publicly welcomed Save The Children's global campaign director to his anti-poverty advocacy group, One.

One has headhunted Save The Children's Adrian Lovett, who has worked with the rock star campaigner on previous high profile campaigns, for a new pan-European role.

In a statement, Bono said: 'Adrian Lovett's heavyweight strategic and campaigning nous is great news for One's European work and I'm very excited to work with him again.'

Lovett joins One in August as Europe executive director. He leaves Save The Children after four years' service.

The news came as One also appointed TIME international editor Michael Elliott, who will join as president and CEO in August.

Lovett was headhunted by One executive director Jamie Drummond, with whom he worked on the Jubilee 2000 and Drop The Debt campaigns, both of which Bono was also involved in.

Lovett said one of the reasons he was sought out was because he had previously worked with the star. He added that his brief would be to keep global poverty in the public eye on a day-to-day basis: 'Part of my job will be to build One's members beyond two-and-a-half million.'

Another focus will be the Living Proof campaign, aimed at telling stories on the progress in the struggle to overcome poverty, using real life examples. Lovett will oversee a team of 35 in Brussels, London, Belgium and Paris, based in the London office.

Last February, Lovett moved to the global role within Save the Children, chairing its Every One campaign, and its 1GOAL campaign committee.

One raises awareness about the crisis of extreme poverty and presses governments to support policies aimed at saving lives.

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