Healthcare: The Week in Healthcare

Entice wins Myzone work

Entice Communications, the health and lifestyle PR specialist, has been called in by Creative Fitness Marketing to handle the launch of Myzone, a software system that uses a belt to monitor calories and heart rate.

Entice won the brief after a pitch and will handle both the consumer and trade PR for the launch.

Hanover has appointed Sheetal Morzaria as a senior consultant in the firm's healthcare practice. She joins from Clew Communications, having previously provided product and corporate PR advice to high-profile clients at both Clew and Cohn & Wolfe.

Mundipharma has awarded Fleishman-Hillard a brief to handle its company-wide comms, understood to include corporate reputation. Last week, PRWeek reported that the pharma company had parted ways with retained agency Chamberlain.

Chemistry Search & Selection, the specialist healthcare comms recruitment firm, has appointed Suzanne Kelly as principal consultant. She joins from VMA Group, where she set up the firm's healthcare comms practice three years ago.

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