The retailer's head of UK PR Neil Ashurst is overseeing a pitch process, believed to be in its early stages. PHA Media, run by former News of the World editor Phil Hall, will not be pitching for the six-figure account.
Agency MD Mark Gregory told PRWeek: 'We've worked with them for the best part of two years, and generated over 3,500 pieces of coverage. We've decided not to join the formal pitch process but we'd be delighted to continue to support them. We'd like our delivery to speak for itself.'
Game handed the account to PHA Media in 2009.