INTERNATIONAL: Unilever promotes new PRO into the boardroom

GREENWICH, CT: Unilever Home and Personal Care North America has promoted its new corporate affairs chief to the global board, the first time the firm's top PRO has had such status.

GREENWICH, CT: Unilever Home and Personal Care North America has promoted its new corporate affairs chief to the global board, the first time the firm's top PRO has had such status.

The company poached its new vice-president for corporate affairs, C Perry Yeatman, last August from retained agency Burson-Marsteller.

'The creation of this board position underscores the recognition Unilever, along with other multinationals, have for corporate affairs as a strategic enabler to deliver value,' Yeatman said.

Yeatman was employed by B-M for ten years and worked on the Unilever account for the past three. Embracing her shift to in-house PR, Yeatman said: 'I spent the ten years working in 52 countries, coming in and doing assessments, telling companies how to build reputation.'

Generating strategies for clients to use was no longer enough of a challenge, she said. 'I wanted to know if what I had been advising was going to work as I expected,' Yeatman explained.

Unilever's consumer products made sales of over pounds 30 billion last year.

Its brands include Jif, Dove, Sunlight and Surf.

'B-M agreed there was no greater opportunity for a communications person today,' she said. 'We are one of the world's biggest companies and no-one knows who we are.'

Unilever has also brought in Stephen Milton from its UK office to be PR director in its New York corporate office.



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