INTERNATIONAL: Microsoft on brink of filling top Asia PR post

KUALA LUMPUR: Microsoft's most senior PR post in Asia has fallen vacant with the departure of Sandra Goh, who held the job for three years.

KUALA LUMPUR: Microsoft's most senior PR post in Asia has fallen vacant with the departure of Sandra Goh, who held the job for three years.

Goh left at the end of September to become a director of Microsoft's small business group for Malaysia, which sells software and services to small businesses.

Several candidates had been interviewed for the job before Goh's departure, but a decision had not been reached as PR Week went to press.

The regional PR role oversees a team of country level PR managers in 12 countries, including China, Hong Kong, Indonesia, Malaysia Singapore, Taiwan and Japan.

Goh joined Microsoft from computer-maker Gateway in 1997. Prior to that she spent eight years working at Burson-Marsteller in Singapore.

She said her reasons for leaving were personal: 'This is a time when I want to learn something new and pick up a new skill, then perhaps return to PR with a different view point.'

The software giant, which continues to face an anti-trust suit in the US over alleged monopolistic practices, retains one agency in each country with further agencies called in for ad-hoc project work.

The PR manager for each market manages local relationships while the regional role takes a hand only in the review process.

Microsoft ended its relationship with Text 100 in Singapore in August, but uses Text 100 Group subsidiary August.One Communications in Australia for regional PR support.

Text 100 has been Microsoft's agency of record in the UK for almost 20 years.





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