Former YMCA press officer Matt Adcock is the new press and media officer at the University of Luton. 'My first campaign is launching the re-branding of the university,' said Adcock, a Luton marketing graduate. The university, the newest in the country, has changed its logo as part of the rebranding campaign. 'I aim to raise the brand's profile in the local community with several local media initiatives,' said Adcock. He will handle all media affairs and reports to comms head, Patricia Murchie.