Larry Franks has joined Borkowski PR as new business manager. He was previously at the Wright Partnership for six years, latterly as event director.
The appointment has been made partly due to the success of Borkowski's Improperganda: the art of the publicity stunt exhibition, which generated much media coverage for the agency earlier this year.
Now the agency hopes to capitalise on the interest generated by Improperganda, and plans to move into more mainstream consumer brand PR.
The 11-year-old agency is famous for organising stunts and events, and for its work in the entertainment industry, which currently includes the show Hedwig and the Angry Inch. But it also handles corporate clients such as ad agency TBWA, and consumer brands such as Bacardi Breezer, and aims to increase its work in this area.
'Borkowski's successful Deconstruction formula works across the board, and could be deployed for most clients,' said Franks. Deconstruction is Borkowski PR's system for identifying all potential angles for media stories about clients.
The agency will also be developing its graphic design and art direction department and its events offering, as well as marketing through its web site.
Prior to joining the PR industry, Franks worked as a stand-up comic.
During his time at the Wright Partnership, he worked on the award-winning Tamagotchi campaign for Bandai.