The 'virtual computing company' has appointed tech PR agency, Hotwire to manage UK PR.
It will target media and influencer relations and deliver an integrated online and offline campaign.
Citrix builds systems for companies that create simpler and more effective IT environments, through virtual work styles and data centres. The firm allows people to remote-access data, so that they are able to work away from the office and on the move.
Hotwire will focus on positioning Citrix at the forefront of virtual computing by leading a campaign that will target business, IT, channel and vertical media.
The account will be headed by Giles Peddy, MD technology, Hotwire. He said: ‘Citrix is right at the heart of Hotwire’s expertise and winning the brief is testament to our approach to PR and influencer relations.’