Barclays PR chief Chris Tucker has confirmed the high street bank is to send a task force of PR experts out into local communities in an attempt to forge better links with local media, MPs and organisations.
Following a public airing of the bank's leaked document detailing its PR plan, Tucker, Barclays head of group PR, admitted regional PR is a top priority in their strategy to improve external communications.
Although no details were confirmed, Tucker said the bank would be sending out a network of support to their regional business and consumer bankers, who presently handle all Barclays' local media enquiries. Part of the scheme looks set to include media coaching.
'The regional media is hugely important to us and has a huge amount of influence on consumers, so it is high on our agenda,' said Tucker. 'We want to see how we can provide some support locally to harness this media, but we haven't decided how we are going to do this yet.'
The report, Project Phoenix - PR and Image Restoration Plan, which was drawn up in July, says the bank aims to send out PR experts to cover ten regions, fitting in with regional TV and radio franchises.