Westfield in talks with Red Consultancy over b2b brief

Westfield is in talks with The Red Consultancy over a brief to promote its London shopping centre as a place where brands can reach out to customers.

Westfield: Red to take b2b brief
Westfield: Red to take b2b brief
The business-to-business brief is aimed at brands that may wish to use Westfield’s atriums and interactive display areas to promote their products and services.

‘It’s such a huge space,’ said Red Consultancy director Ben Dutton. ‘You’ll always see lots of brands doing lots of different sorts of work at Westfield, such as catwalk shows or games companies promoting new games.’

The agency will work to promote Westfield’s space by packaging up case studies to be offered to different sections of the trade press.

The agency has not yet signed a contract with Westfield, but if it does so, the brief is expected to be for one year or more.

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