Lovett was headhunted by One executive director Jamie Drummond, with whom he worked on the Jubilee 2000 and Drop The Debt campaigns, both of which Bono was involved in.
Lovett explained that one of the reasons he was sought out was because of the ‘familiarity’ that Bono has with Lovett. He added that his brief would be to keep global poverty in the public eye on a day-to-day basis.
‘Part of my job will be to build One’s members beyond two million, overseeing the whole operation in Europe,’ said Lovett.
He added that a focus will be the Living Proof campaign, which is aimed at telling stories on the progress in the struggle to overcome poverty, using real life examples.
He will oversee a team of 35 in Brussels, London, Berlin and Paris, based in the London office.
Last February, Lovett moved to the global role within Save the Children, chairing its Every One campaign, and its 1GOAL campaign committee. Save the Children appointed Marks & Spencer's former comms chief Jude Bridge to replace him.