The International Cricket Council has hired Porter Novelli for global communications, as fallout from match-fixing and corruption scandals continues.
Countrywide Porter Novelli is the lead agency, with director and cricket-lover Jonathan Hemus heading the account. Offices in Australia, South Africa, the West Indies, India and New Zealand are also involved.
Hemus denied the appointment was directly connected to the battering cricket's image has taken over the scandals. But he admitted the agency would be 'handling the more tricky issues which come along from time to time', together with promoting ICC events and initiatives.
'Cricket, and sport in general, is becoming more high profile, and the demands are so much greater,' said Hemus.
ICC president Malcolm Gray said: 'We recognise that as external attention on the cricketing world intensifies, we need to communicate with the media - and everyone interested in cricket - in the most professional way possible.'
The ICC has appointed former Met Police commissioner Sir Paul Condon to investigate any incidents which come to light following corruption investigations.