When two or three PROs gather together in the name of public relations, what exactly do you call them?
Diary is on the search for the collective noun which best describes the noble art of public relations. To kick it all off, Diary has a few of its own suggestions: an 'Ivy' of PR execs, or perhaps a 'chattering'.
Industry luminaries have also contributed, with the PRCA's Chris McDowall suggesting either the gentle term 'imagination', or slightly more realistic 'mwah' (think air-kissing, darling).
Tari Hibbitt of Edelman PR Worldwide brings a 'mobile' of PROs to the table; or a more general 'consul of consultants'.
And the close-knit lobbying community need not feel left out - Consolidated Communications' Jim Boyd has already come up with a 'spin' or a 'long lunch' of lobbyists. He has also provided the handy catch-all 'a synergy of advisers', which has already caught on at PRWeek.
The person providing the answer deemed best by Diary will receive - what else - a bottle of champagne. Entries to email@example.com by 18 January, please