Flack: In pictures

1. Premier PR has forced a poor hack to spend 127 hours living in the HMV store window on Oxford Street this week. Why? Zoo Magazine's Luke Jones is enduring the stunt to raise money for Everyman Cancer charity and promote the release of 127 Hours on DVD this week. Let's hope his arm doesn't get trapped under the display ...

2. Approach PR acted with suitable decorum when working with client Reverend Ray Biddiss as he set a new Guinness World Record for the 'Fastest Motorcycle Hearse'. At 114.1mph, it's to be hoped he wasn't undertaking in the slow lane. And that no-one was, er, coffin on the fumes.

3. Taylor Herring got in touch with its musical side to celebrate National Ice Cream Week, running from 30 May to 5 June, by creating a Chitty Chitty Bang Bang-style ice cream van-boat. For its maiden voyage down the Thames ahead of the English Channel and Venice next year, punters are invited to dive in.

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