Reporting into publisher Orion, the agency will develop a campaign across print, broadcast and online media in the run up to the publication of ‘Confident Toddler Care’, set for release on June 28.
Taylor Herring will also be handling all personal publicity for Frost as she arrives in the UK from LA for an extensive media tour to promote the book.
The book follows the successful parenting manual ‘Confident Baby Care’ and the release will coincide with a second series of Frost’s Channel 4 show ‘Extreme Parental Guidance’, which returns in July.
The Taylor Herring team will be led by account director Justin Jeffreys.
The agency has experience in handling publicity for high profile kids brands and products such as Playhouse Disney, Chuggington and Legoland.