Rowland, the son of property tycoon and former Tory party treasurer David Rowland, launched tech investment firm Jellyworks over a decade ago. Now Jellybook will list on the Alternative Investment Market and target social media and online networking investments.
The company’s intention to float document said that Jellybook ‘will seek to become a leading European social media company’ and will look to raise a minimum of £3m.
Rowland, chairman of Jellybook, said: ‘The rise of social media in the past five years has been a development of global proportions. Yet until now public market investors have had limited opportunities to invest in this fast-growing sector.
‘We believe that Jellybook will provide them with that opportunity in the UK.’
The launch of Jellybook follows soon after the recent listings of Linkedin, Renren and the intention to float of Groupon.
Neil Bennet, chief executive of Maitland, is leading the account.