Headed by Beth Carroll, head of social media, the new venture will operate as a stand-alone specialist.
Carroll said: 'It’s about packaging our offering more effectively. Many people still don’t really understand social media, so you have to be really clear and explicit about what you can offer.’
As part of the new offering, Threepipe has also set up a training centre called Threecademy, where it will be conducting regular training sessions, seminars larger quarterly events about social media.
These training sessions will target companies looking to build their online skills so that they can handle their own social media in-house.
Last month the agency agency set up a lifestyle division named Threestyle, headed by Nick Crook, a former in-house marketer with Levi’s, Reebok and Umbro