The agency has been briefed to help highlight the brand's connection with innovative Spanish food.
Wells and Young's PR manager Joanna Dring said: ‘Estrella Damm is stylish, trendy and vibrant. It’s Spain’s leading premium beer brand, enjoyed in Britain by discerning consumers who are passionate about great food and drink. We’re looking forward to Boom communicating the brand’s personality to a wider UK audience this summer.’
The campaign will focus on the sponsorship of ‘Taste of London’, the capital’s four-day festival of fine food, drink and entertainment in Regent’s Park.
Top tapas chef Omar Ollibhoy of innovative new restaurant Tapas Revolution will host a series of ‘Estrella Damm Beer & Tapas Masterclasses’ at the event, aiming to present the beer as the ideal accompaniment to contemporary Spanish food.