Bristol-based agency Golley Slater has been appointed to implement a PR campaign for smart card company, Applied Card Technologies (ACT).
There are more than 645 million smart cards in Europe and this is predicted to grow to around three billion by 2004. The cards contain embedded chips capable of storing large amounts of data on consumers and their shopping activities.
Golley Slater director Mike Farrington will head the account. The agency will convey information about ACT's technological developments to specialist media in all of its areas of business.
'Golley Slater was chosen on a combination of factors, including the level of service the agency can offer as a group and their existing relationships with reputable PR agencies throughout Europe and in the US,' said Tania Beavis, ACT marcoms co-ordinator.