NCP drops Ludgate in favour of PPS local brief

National Car Parks has dropped Golin/Harris Ludgate as its retained public affairs agency and hired PPS.

National Car Parks has dropped Golin/Harris Ludgate as its retained public affairs agency and hired PPS.

NCP marketing director James Holbrook made the appointment following a four-way competitive pitch thought to have included three others.

The country's leading car parks operator had been a client of Ludgate - and specifically its financial practice - since 1996. The agency was initially hired on the basis of NCP's plan to float on the stock market.

That plan has since been shelved following the company's sale to US firm Cendant last summer, allowing the existing NCP management to abandon the financial PR brief and hire an agency dedicated to local authority lobbying around the UK instead.

PPS will run the account via its UK network, including offices in Bristol, Manchester, Edinburgh and Birmingham.

The account is composed of two distinct sections. Local authority work will be handled by PPS local and regional associate director John Stafford-Mills, while the national public affairs work will be run by associate director Richard Mollet.

Mollet reports to Holbrook and NCP head of PR Helen Kennedy. He joined PPS from Ludgate - where he worked on the NCP account - last September.

As well as keeping senior NCP management aware of political developments, the brief covers lobbying for planning permission for new car parks in the NCP stable. A new departure for the company is the management of controlled parking zones - on-street as opposed to off-street parking sites - for local councils. PPS will work on these as well.





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