Independent US technology agency The Hoffman Agency has opened its first European office in the UK.
The Thames Valley office will be headed by Gladys Elia, who moves from the firm's Silicon Valley-based headquarters.
In the US the agency posted fee income of pounds 5.5m for 1999 and clients include 3com and Hewlett-Packard, which has been a client since the agency launched 13 years ago.
The UK office launches with three clients, including two pieces of Hewlett-Packard business; pan-European work for HP Eservices. Solutions and a global account for the HP software and solutions business unit, process manager.
In addition to Elia, Hoffman UK consists of Melissa Durkin, who moves from Hoffman US, and Sophia Henri, who joins from AUGUST.ONE Communications.
According to president Lou Hoffman, the new office will serve as a gateway to Europe.
'This is absolutely our only first point of entry to Europe, which has the second largest IT opportunity worldwide,' said Hoffman, promising that other offices in key countries such as Germany would follow.
Hoffman also admitted that acquisitions were not out of the question. 'If I could find a six-to-eight-person IT boutique that wants to play on a bigger playing field, we might talk, especially by the first half of 2002,' he said.