Burson-Marsteller establishes dedicated global energy practice

Burson-Marsteller has launched a global energy practice, partly in response to the BP Gulf of Mexico disaster and nuclear incidents in Japan.

New energy: B-M worldwide CEO Mark Penn
New energy: B-M worldwide CEO Mark Penn

The agency said in a statement that it was bringing together 100 consultants ‘with substantive energy experience across all aspects of the energy industry’.

Key European names involved in the practice include Bill Royce and Roland Bilang, chair and director of the agency’s EMEA energy environment & climate change business respectively.

Royce noted that the present was a ‘crucial time’ for the 'industry, government energy policy and the environment'.

He added: ‘Post-Fukushima we’re at a challenging point in the climate debate with Germany and many other countries choosing to phase out low-carbon nuclear power, at the same time as we learn that global emissions grew faster than ever last year.’

Worldwide CEO Mark Penn commented: ‘As we have seen in the Gulf of Mexico, Japan and other parts of the world recently, energy issues are becoming increasingly global, interconnected and complex. With energy demand anticipated to rise 40% in the coming decades and energy challenges becoming more extreme, strategic communications will be even more vital to success.’

The practice will look to use the agency’s global network and industry experience to advise firms on energy trends and issues.

Meanwhile, B-M has bought in Caroline Cooper as director of the UK healthcare team. She previously spent five years with the firms affiliate in Canada, National Public Relations. Prior to joining B-M, Cooper worked in the foods and lifestyle division of Hill and Knowlton in London, primarily working on Kellogg’s and other food brands. 

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