Channel 5 has bagged the services of Sue Robertson as its first ever corporate affairs director.
Robertson was made redundant last year by United Broadcasting and Entertainment, following its takeover by Granada.
Prior to her time at United, she was head of corporate affairs at Channel 4, in charge of the company's campaign to abolish the funding formula restricting its revenue-generating ability.
Robertson is a former journalist who worked on the BBC's Newsnight and Question Time political programmes. She was also press secretary to former foreign secretary and liberal leader David Owen.
At Channel 5 she will report to the director of marketing and communications Jim Hytner and will initially orchestrate the firm's response to last month's communications white paper.
The role is a newly-created one and was made necessary by the departure last November of chief executive David Elstein, who had previously handled public and regulatory affairs work himself.
Channel 5 retained Hill & Knowlton for lobbying during its launch in 1997. Spokesman Paul Leather said: 'Sue will assess needs and if she decides she needs external consultants then resources will be made available for that.'