Camelot to overhaul all PR and PA remits

National Lottery firm Camelot is to shake-up its PR and public affairs function having secured a second seven-year term as the licence-holder.

National Lottery firm Camelot is to shake-up its PR and public affairs function having secured a second seven-year term as the licence-holder.

Government affairs chief Richard Brown and director of public affairs Louise White have quit the 30-strong combined team and insiders say reviews of three agency contracts are imminent.

Camelot uses Brunswick for financial and corporate PR, AS Biss for public affairs and Harrison Cowley for regional consumer PR on new games and winner coverage.

Further staff cuts have not been ruled out as new external affairs director Sue Slipman takes over both Brown and White's roles. Slipman has been head of social responsibility with Camelot since last year. This remit will now transfer to director of HR Steve Thompson.

Six months of legal and political wrangling ended last month with Camelot beating Sir Richard Branson's non-profit 'people's lottery' for the right to a further seven-year operating stint.

Brown, a former British Chamber of Commerce deputy director-general and Institute of Management head of policy, has no immediate employment plans.

White, who has been at Camelot since its creation in 1994, is going on maternity leave and considering freelancing or setting up her own agency when she returns to the fray later this year.

A Camelot spokesman said: 'Our issues as a mature lottery - under-age playing and addictive playing patterns and so on - are different from issues we had until now. External affairs will need looking at as we may need different skill sets and different advisers.'

A source at AS Biss said the agency was keen to continue work for Camelot but 'would expect any company whose context had changed so much to review all its functions including PR and public affairs'.



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