DCLG's George Eykyn issues rallying cry

A top Whitehall comms chief has called on public sector communicators to demonstrate 'prioritisation and creativity' amid the challenging issues facing the sector.

George Eykyn: current climate has helped to end silos
George Eykyn: current climate has helped to end silos
In a rallying speech at the annual LGcommunications conference in Nottingham last week, Department for Communities and Local Government comms director George Eykyn even told delegates that deep public sector cuts were leading to better practice among some communicators.

He said: 'The current climate in the public sector has helped with the erosion of siloed behaviour, which was a luxury public sector communicators couldn't afford.'

Commenting on the changes in Government, Eykyn said: 'Government is looking at what it does, and how it arranges itself, starting from what citizens or businesses need, rather than starting with our existing structures and presuming the citizen will navigate around them.'

He added that tighter resources would 'continue to demand from us discipline, prioritisation and creativity.'

Eykyn also stressed the importance of digital innovation for comms professionals in the public sector. 'The digital dimension to government comms is out in front, showing us the way to innovate, simplify and improve what we do and how we communicate.'

LGcommunications represents local authority comms departments across the UK and Ireland and aims to promote and extend best practice.

LGcomms Reputation Awards 2011

- Nottingham City Council was the biggest winner at the LGcommunications Reputation Awards, taking home Gold for employee engagement, council reputation, partnership and community safety

- Other winners included Doncaster Metropolitan Borough Council, London Borough of Redbridge, Allerdale Borough Council and Cumbria County Council

- As well as being recognised across 12 categories, councils this year were also judged on value for money and digital comms

- David Holdstock, national chair of LGcomms, said: 'All winners demonstrated good evaluation that met and exceeded objectives.'

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