Healthcare: The Week in Healthcare

Senior hire bolsters Litmus

Chandler Chicco Companies has expanded its specialist medical marketing and education business, Litmus, with the appointment of senior hire, Rachel Hatfield. She joins from DBB Health, where she held the position of medical director.

Reynolds-MacKenzie has recruited Stuart Mayell and Kelly Blaney as associate directors to head up a number of accounts, including Roche's growing rheumatoid arthritis portfolio and the Pfizer, Bristol-Myers Squibb and Janssen's oncology portfolios.

Image Box, the boutique agency, has been drafted in to provide a full comms programme - including PR, social media and celebrity endorsement - for Cynosure, one of the leading worldwide manufacturers of cosmetic, aesthetic and medical lasers, with fees in excess of £100,000.

Mobikats, the mobile app builder, has completed the development of an interactive smartphone symptom checker app for NHS Direct. The free Android and iPhone app is designed to help people conveniently access trusted and reliable health advice.

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