The week

The CIPR Diversity Working Group has published five key areas of work to tackle diversity in the PR profession.

The Church of Scotland's head of comms Stuart Wilson has joined NHS Lothian as director of comms.

In-Deed, an online residential conveyancing service established by Rightmove founder Harry Hill, has called in Third City to support its launch.

Phil Reed, managing partner at Leeds-based agency Brass, has decided to leave the business after ten years.

Dalepak Foods has brought in Tangerine PR and sister agency Juice Digital to handle PR for its Ross Burgers foods range.

Portman Travel, the travel management company, has appointed PR agency the Brighter Group to handle comms.

The 2011 Edelman Value, Engagement and Trust in the Era of Social Entertainment Survey found that of all entertainment sources, only social networking sites retained a steady level of value (31 per cent in the UK), with the value of other sources falling.

Dreams, the bed manufacturer, has appointed Nobull Communications for a 12-month consumer and trade PR campaign after the agency completed a project brief to launch in a new range last year.

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