He told reporters: 'Football is not in a crisis ... we are only in some difficulties.' As the press seized on Blatter's denial of Fifa in chaos, its major sponsors Coca-Cola and Adidas also joined the chorus of disapproval, describing the spectacle as 'distressing' and 'damaging'.
HOW I SEE IT
Rachel Froggatt, Director of sport, Braben
Far from putting forward a clear, coherent position on recent claims of corruption, Mr Blatter's comments at this week's press conference appear to have fanned the flames of controversy instead.
Underneath the delivery, it was possible to catch remnants of pre-prepared comments. But a delivery that included a defensive tone of voice and body language, refusal to answer questions and the berating of a room full of global media was never going to go down well. Especially as Fifa called the press conference.
This is a pivotal week for the organisation and one thing is clear - regardless of what happens with the presidential election, Fifa has very serious issues to address. Ongoing dealings like these with the global media, as conduits to football fans the world over, will only make the path ahead for Fifa more difficult.