FOCUS: GRADUATE RECRUITMENT - Great expectations. PR is right up there as a top career choice for graduates wanting success but, as they take that first important step onto the professional ladder, how realistic are their ambitions? Mary Cowlett reports

It seems that the days of graduates being attracted to PR through the image of its glamorous lifestyle may be on the way out, and today's recruits to the industry are a surprisingly professional lot. The adjectives that slip from recruiters' lips are dedication, passion and focus.