NEWS ANALYSIS: Personalities are high on US presidential agenda - In the absence of any major issues, this US presidential election was fought on the question of reputation, reports PR Week's Washington correspondent Steve Lilienthal

As PR Week goes to press, the US elections have reached a cliffhanging semi-conclusion with the Florida recount too close to call. But whoever wins, the presidential election result arrives at an unusual time in US politics when the lack of any serious issues meant the campaign more than ever before boiled down to a personality contest.

by STEVE LILIENTHAL

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