MEDIA BRIEFS: Premier relaunches BA's Business Life
Premier Media Partners is to relaunch Business Life, its monthly in-flight magazine for British Airways, in April 2001. Relaunch editor Alex Finer was poached by Premier from fellow contract publisher John Brown, where he edited Hot Air, Virgin's in-flight title. Finer is recruiting a deputy editor to help with the project. Business Life has an ABC of 107,000.