Julie Powell has been appointed health editor at NatMags' Good Housekeeping magazine. She will be responsible for the whole of the 380,000-selling monthly's 'How You Feel' section.
It is the first time the post has been formally occupied since Lindsay Nicholson took over as editor-in-chief 18 months ago.
Staff responsible for the health pages in that time 'weren't terribly senior', admitted June Walton, Good Housekeeping deputy editor. 'This is a sign of our investment in it.'
Under Nicholson, the health section has been given a specific identity and expanded to seven pages.
Powell was promoted from features associate, before which she was contributing editor at Prima, with responsibility for health.
'How You Feel' ranges from 'well-being' issues, such as stress and vitamins, to features on cancer treatments and alternative therapy. It also includes pages on general health news and family health.
'Health is one of the things readers like best,' Walton said.
She explained that there was an emphasis on comparisons and research data, rather than straight product information: 'This is not the beauty pages.' Walton said case studies were also popular.
Powell has also worked for Prima Baby, Bella, Chat and BBC Radio news.