BORDER LINES: Ketchum buys share in Estrategia

SAO PAULO: Global PR agency Ketchum has acquired equity in its Brazilian affiliate of five years, Estrategia Assessoria de Comunicacao. The top ten Brazilian agency will change its name to Ketchum Estrategia this month. Ketchum CEO Ray Kotcher said: 'This positions us exceptionally well in the expanding Brazilian PR market'. Estrategia has 35 staff and clients including Nestle, Oracle, FedEx and Delta Air Lines.

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