The Imperial Cancer Research Fund has filled its vacant director of communications post by hiring the PR chief at Guy's hospital.
Jenny Reid will assume the charity's top PR post next January. She is currently working her notice as director of communications at Guy's and St Thomas' Hospital NHS Trust.
One of Reid's tasks will be to handle PR for the national roll- out of a strategic partnership between the ICRF and supermarket chain Tesco.
The national health campaign to cut cancer through in-store information about healthy eating hopes to reach 14 million Tesco shoppers - or 30 per cent of UK households. Called 'Help Stop Cancer Before it Starts', it is expected to raise both awareness and funds for the charity.
Reid has been communications director at Guy's and St Thomas' since May 1999, having joined the trust in 1995 as a PR officer. Prior to that she worked for a year-and-a-half at Ketchum forerunner Scope Communications and as a copywriter at Barkers Trident Communications.
She has singled out public affairs as a major part of the new job, and plans to review 'the balance between in-house and external support' as a top priority. The ICRF has previously used GPC for a perception audit and does not rule out using the agency again.
In her new role Reid will report jointly to the organisation's director-general Sir Paul Nurse and its head of fundraising and communications Peter Vickery-Smith.
Reid will oversee a team of 16 staff, covering the press office, internal communications and publications. She replaces Stacey Adams who left the body in August. In the interim, Bryher Golding Barrett has been acting communications director.