2. Old cohorts Chris McLaughlin of Inmarsat and Bell Pottinger PA chairman Peter Bingle are often seen plotting away at such events, and this year was no different. Looks like Blue Rubicon founder Fraser Hardie managed to muscle in on the action.
3. A crowd shot provides visual proof of the Prime Minister's camera-shy spokesman Steve Field, seen here in the foreground to the right of Downing Street head of news Vickie Sheriff.
You can also see Westminster Council director of comms Alex Aiken and Lewis PR COO Paul Charles enjoying themselves.
4. Steady. Don't get too excited, guys ...
College Public Policy's Warwick Smith, Weber Shandwick's Jon McLeod and Insight PA's John Lehal proudly hold up their copies - which we presume are now pride of place on desks.