The Week in Technology

Kaizo has been chosen by French company Comuto to launch its carpooling service BlablaCar in the UK following a competitive pitch. The service, known as Covoiturage in France, was founded in 2006, and now has more than one million drivers and passengers - growing by more than 50,000 users every month. The main BlablaCar site is expected to go live in late May.

Lewis UK has won a retained brief from remote support company Bomgar to help raise its European profile. Bomgar, a Deloitte Technology Fast 500 Company, helps IT support technicians remotely access and service almost any device, ranging from desktops and laptops to mobile phones and kiosks.

Admiral PR has appointed technology specialist Stephen Dunne as a new account director. Dunne previously spent four years with AxiCom, handling clients including Dell, VMware and ADT. Most recently, he was employed as a freelance consultant with Hill & Knowlton and Hotwire, where he worked on accounts such as RIM and Intel.

Franklin Rae Communications has become the retained UK agency for mobile marketing services company Incentivated. Established in 2001, Incentivated operates exclusively in the mobile marketing services sector with clients including Marks & Spencer, Jaguar and British Airways.

FusePump, a product feed marketing specialist, has called in Aspectus to handle its UK PR. FusePump creates product feeds to help consumers find what they are searching for online. The agency will target trade and tech media with issues-led articles and a social media campaign to drive traffic to FusePump's new website.

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