City & Corporate: Fishburn Hedges wins anti-fraud brief

A global specialist in anti-fraud products has called in agency support as it readies an international expansion drive.

ValidSoft, which provides anti-fraud products for credit cards, internet and phone transactions, has appointed Fishburn Hedges as its retained corporate comms agency.

The company sells authentication and transaction verification capabilities that protect banks, businesses and consumers against sophisticated electronic frauds.

Fishburn Hedges will support strategic comms and media relations, both on contract wins and senior appointments, and the firm's core marketing programme.

The agency scooped the account via a competitive pitch three weeks ago.

UK-based directors Paul Farrow and Guy Corbet will lead the account, reporting to ValidSoft's marketing manager, Emmanuelle Filsjean.

Farrow commented: 'This is an excellent opportunity to work with a company that is poised for growth. As payment and banking methods change so rapidly, the technology that fights fraud will become increasingly high profile.'

The Irish company, bought by Amsterdam-based Elephant Talk Communications in 2009, is targeting global growth opportunities and securing further market share in Europe, the Middle East and Asia.

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