Own goal: A footballer's injunction looked to have backfired spectacularly when he appeared on the front page of almost every national newspaper, after being named in Parliament. The injunction aimed to cover up an alleged affair with reality TV star Imogen Thomas. The player's lawyers courted further controversy by threatening to sue Twitter. As PRWeek went to press, the injunction remained in place.
HOW I SEE IT
Jonathan Oliver, Director of media relations, TLG
This will surely enter the pantheon of PR disasters alongside the Deepwater Horizon oil spill and Gerald Ratner's four-letter critique of his eponymous jewellery range.
The mistake was not the decision to take out an injunction last month - the big error was to use the Twitter innuendoes as an opportunity to create media case law.
The decision to sue the Californian social networking site may make the reputations of the lawyers who issue the writ, but it has helped detonate the good name of their client.
A bit of PR common sense could have ring-fenced this tawdry kiss-and-tell story in the red tops. Instead, these allegations have been aired by what feels like every media channel from the Radio 4 Today programme to the Adelaide Advertiser.