Collins, who is V-P public policy and comms EMEA at the tech giant, was named the most powerful individual in the technology PR sector in PRWeek's Power Book last week.
Collins is a former head of news at the Department for Education and Skills. He has also worked at Weber Shandwick.
He will head a panel of judges, consisting mostly of senior in-house comms professionals. The deadline to enter the awards is 3 June.