Endsleigh appoints Kindred for brief to connect with teachers

Endsleigh, the specialist insurance provider, has appointed Kindred to deliver a campaign to raise awareness of insurance packages for teachers and education professionals.

Schools: Kindred brief to connect with teachers
Schools: Kindred brief to connect with teachers
The three-month campaign will include a search to find Britain’s most adventurous staffroom – a competition which will ask school staffrooms to submit content showing what they get up to in their spare time.

Endsleigh comms manager Vicki O’Connell said: ‘We already work closely with unions NASUWT and UCU and part of our heritage lies in offering great insurance products to those working in education.

‘We felt that Kindred’s demonstrable knowledge of the education sector, how quickly they understood our brief and the creativity of a very personable team really shone through.’

Kindred client service director Clare Richardson added: ‘Our creative ideas centred on the overarching idea that Endsleigh really understands teachers and provided products that take care of them.’

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