Bacardi Brown-Forman appoints Publicasity for trade brief

International drinks company Bacardi Brown-Forman Brands has appointed Publicasity to handle trade press for leading drinks brands including Bacardi and Bombay Sapphire.

Drink win: Bacardi Brown-Forman appoints Publicasity
Drink win: Bacardi Brown-Forman appoints Publicasity
The agency has been brought in to look after brands across its portfolio, such as Grey Goose, Martini, Eristoff and Drambuie, with the aim of getting them into trade titles such as Harpers Wine and Spirits Trades Review.

Bacardi marketing controller Sophie Bowers said: ‘We’re confident their consultancy advice and close relationship with the trade press will ensure a high profile presence for our brands and a greater understanding among the trade about how Bacardi Brown-Forman can help them make the most of their spirit sales.’

Publicasity board director Tom Hargreaves added that the agency intends to ensure that Bacardi Brown-Forman ‘punches above its weight in the trade press and to highlight all their fantastic brand activity’.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Already registered?
Sign in