The Daily Telegraph launches a weekly 12-page standalone gardening section this Saturday (10 March).
Simply called gardening, the section replaces the previous gardening pages which were carried inside the Weekend section.
The section is edited by Tiffany Daneff, who also edited the previous coverage. Her deputy is Kylie O'Brien who joins from the Sunday Telegraph's Review where she had edited the House and Home section. Weekend editor Rachel Simhon oversees the section.
According to Daneff, the launched section will feature twice as much gardening as before: 'We have a lot more space. Where before it was an absolute maximum of six pages, we now have 12 pages.'
The section will contain a mixture of 'inspirational' garden photography with practical advice and tips. Features within the expanded coverage will include a weekly checklist of what to do in the garden by Rebecca Dunbar, a 'how to' practical series by John Cushnie and Helen Yemm who will answer readers' questions in 'Thorny problems'.
Daneff credited the expanded coverage to the growing popularity of gardening - in particular 'Telegraph readers who love gardening,' she said.
When asked what a national newspaper could bring to a marketplace crowded with monthly magazines and TV programmes, Daneff said: 'When the weather is changing all the time, at the last minute, we can react quickly.'
- Telegraph Magazine, another regular Saturday section, has appointed Lyli Cordle as fashion editor. She was previously style editor.