Speakers will address a range of issues including rebuilding trust within the public sector, using new comms channels, the new publicity code in practice, and evaluating social media.
Welsh Conservatives interim leader Paul Davies has criticised the Aneurin Bevan Health Board in Gwent for spending more than £37,000 on PR firms in the past three years, including almost £5,000 in 2010-11. Davies said: 'These are alarming figures showing bumper sums being spent on PR instead of patient care.'
Town halls in London spent at least £56m on publicity last year, the London Evening Standard has revealed. Newham topped the list with £5.6 m - up £1.7m from the previous year. The Olympic host borough spent nearly £1.5m on PR staff, £1.4m on recruitment and £2m on publicity material. The Labour-run council was one of four local authorities that spent more than £3m on publicity and PR in 2009/10. The others were Tory-run Westminster and Labour-run Haringey and Camden.